Simon Fraser University

Business Marketing

This introductory course will give you an understanding of the vital role of marketing in global organizational success. We’ll cover the significant principles, concepts and functions of marketing. In addition to learning basic marketing techniques, you will learn to appreciate why small, medium and large organizations must develop a market- and consumer-oriented focus to succeed in an ever-competitive global environment.


Simon Fraser University

Business Marketing

Explain how marketing relates to other organizational functions

Segment markets, assess market potential, and select appropriate target markets

Assess consumer needs and buying behaviour, and identify key buying criteria

Choose effective strategies for managing a product

Create a marketing strategy